Product Champion | Definition of Product Champion by Scrum Dictionary

Product Champion

[prod-uh kt cham-pee-uhn]

Definition of Product Champion

A type of Business Owner whose Results Backlog is actually a Product Backlog (the Results are for a single Product). The Product Champion owns the Product Vision, represents this Product’s Clients and Customers to the Organization, and provides/identifies Subject Matter Experts to the Organization to aid in development and reviews.

Cite This Term

"Product Champion." AccessedJan 23, 2022.