[prod-uh kt vizh-uh n]
Definition of Product Vision
The Product Vision expresses how the product will support the Organization and/or Stakeholders. (compare to Product Goal)
Often, before a project formally begins, the project is given a Charter and there is a Visioning phase, when the Business Owner, Product Owner, and the Stakeholders produce a Product Vision and a Product Roadmap.
The Stakeholders must be available during the Visioning phase in order to help provide the ‘shape’ of the Product – to help produce the Product Vision, the Product Roadmap, and the initial Backlog.
Cite This Term
"Product Vision" ScrumDictionary.com. Accessed May 23, 2022. https://scrumdictionary.com/term/product-vision/.