Product Vision | Definition of Product Vision by Scrum Dictionary

Product Vision

[prod-uh kt vizh-uh n]

Definition of Product Vision

The Product Vision is a quick summary expressing how the product supports the Organization and/or Stakeholders.


Often, before a project formally begins, the project is given a Charter and there is a Visioning phase, when the Business Owner, Product Owner, and the Stakeholders produce a Product Vision and a Product Roadmap.
The Stakeholders must be available during the Visioning phase in order to help provide the ‘shape’ of the Product – to help produce the Product Vision, the Product Roadmap, and the initial Backlog.

Cite This Term

"Product Vision." AccessedDec 01, 2021.